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I’m a Strategic Product & Innovation Designer who's spent 8+ years navigating intersection of human needs, emerging tech (yes, AI/ML included), and business realities to create meaningful product and services. Think of me as a Cross-Disciplinary Designer who equally comfortable sketching a physical product, architecting a complex service blueprint, or prototyping a human-AI interaction.


My career has been a thrilling ride : a foundation in Industrial Design, advanced studies in Innovation Design Engineering (RCAxImperial)🎓, before jumping thru innovation consulting world and practical experience in project management . I've led diverse teams, wrestled with big budgets, and even patented a few wild ideas.

Currently I manage strategic design at AIRBUS ✈️, strategically growing Skywise to unlock the full power of data from every aircraft

If you're building something innovative and need someone who thrives on both the 'what if' and the 'how to,' let's connect! I’ll bring my curious heart, my critical thinking hat and and creative hands

Design philosophy
These are my guiding design principles for every project.

Personal
I often spend the weekend... 
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