Hello!👋 I’m Rara
I like creating good stuff,  with good people, for good causes. And sometimes just for fun. 




I’m a Strategic Product & Innovation Designer who's spent 8+ years navigating intersection of human needs, emerging tech (yes, AI/ML included), and business realities to create meaningful product and services. Think of me as a Cross-Disciplinary Designer who equally comfortable sketching a physical product, architecting a complex service blueprint, or prototyping a human-AI interaction.


My career has been a thrilling ride : a foundation in Industrial Design, advanced studies in Innovation Design Engineering (RCAxImperial)🎓, before jumping thru innovation consulting world and practical experience in project management . I've led diverse teams, wrestled with big budgets, and even patented a few wild ideas.

Currently I manage strategic design at AIRBUS ✈️, strategically growing Skywise to unlock the full power of data from every aircraft

If you're building something innovative and need someone who thrives on both the 'what if' and the 'how to,' let's connect! I’ll bring my curious heart, my critical thinking hat and and creative hands



Design philosophy
These are my guiding design principles for every project.


Front Side

Back Side




Front Side

Back Side




Front Side

Back Side




Front Side

Back Side







Personal
I often spend the weekend...
🗻 Climbing mountain
 

💻
Crashing hackatons to get prize and pizza
 
🎨
Creating comic that celebrate everyday randomness  
🌏 C
onservation

yes, Rara like bird(s) 
🦉


Recently...
2025

Q4- Customer visit at Sydney (TBD)
Aug-Critical thinking workshop with NTUC

End of July-ArtJog - Jogja & Jakarta
End of June-SkywiseUX event - HCMC
May-Innovation Roundtables
Mar-Design Leaders SG meetup
Feb-Hiking in North India


2024
Config Singapore
Rocking HackSing
Complete 33 AI Design Sprint Course

Attending Breeze City x CIty
Apri- I’ll be in France

Kashmir Great Lakes