Hello!👋 I’m Rara
I like creating good stuff, with good people, for good causes.
And sometimes just for fun.
I’m a Strategic Product & Innovation Designer who's spent 8+ years navigating intersection of human needs, emerging tech (yes, AI/ML included), and business realities to create meaningful product and services. Think of me as a
Cross-Disciplinary Designer who equally comfortable sketching a physical product, architecting a complex service blueprint, or prototyping a human-AI interaction.
My career has been a thrilling ride : a foundation in Industrial Design, advanced studies in Innovation Design Engineering (RCAxImperial)🎓, before jumping thru innovation consulting world and practical experience in project management . I've led diverse teams, wrestled with big budgets, and even patented a few wild ideas.
Currently I manage strategic design at AIRBUS ✈️, strategically growing Skywise to unlock the full power of data from every aircraft
If you're building something innovative and need someone who thrives on both the 'what if' and the 'how to,' let's connect! I’ll bring my curious heart, my critical thinking hat and and creative hands


My career has been a thrilling ride : a foundation in Industrial Design, advanced studies in Innovation Design Engineering (RCAxImperial)🎓, before jumping thru innovation consulting world and practical experience in project management . I've led diverse teams, wrestled with big budgets, and even patented a few wild ideas.
Currently I manage strategic design at AIRBUS ✈️, strategically growing Skywise to unlock the full power of data from every aircraft
If you're building something innovative and need someone who thrives on both the 'what if' and the 'how to,' let's connect! I’ll bring my curious heart, my critical thinking hat and and creative hands
Design philosophy
These are my guiding principles for every project.I leads with curiosity, seeing every challenge as an opportunity to learn, reframe, and refine. I balances big-picture questioning with a simple curiosity on how things work? and ‘how I can make it better?
Creating an impact and changing how things are done can be daunting and often meets resistance. I believe in approaching ambiguity and change with bravery and care, creating processes and outcome that enable transformation to happen- in form of the product and the people
Personal
When not working, I can be found...
🗻 Climbing mountain and escaping the city, 💻Crashing hackatons to get prize and pizza, 🎨 Creating comic that celebrate everyday randomness, doing Conservation work for local wildlife. yes, Rara like bird(s)
🦉



📅 Q2/Q3 2025 Calendar
⬜ Q4 -Cust visit @Sydney
⬜ W2 Sept @ Jakarta
⬜ W1 Aug @Jakarta
⬜ W4 Jul- Art Jog @ Yogyakarta
✅ 21-30 Jun @ Toulouse/ Paris
✅19-20 Jun - Skywise UX event @ HCMC
✅ 24 Apr - Design leader meetup @SG
✅17-16 Apr - Innovation roundtable@SG
✅10-13 Apr - Adam Lawrence’s masterclass in facilitation @SG
⬜ Q4 -Cust visit @Sydney
⬜ W2 Sept @ Jakarta
⬜ W1 Aug @Jakarta
⬜ W4 Jul- Art Jog @ Yogyakarta
✅ 21-30 Jun @ Toulouse/ Paris
✅19-20 Jun - Skywise UX event @ HCMC
✅ 24 Apr - Design leader meetup @SG
✅17-16 Apr - Innovation roundtable@SG
✅10-13 Apr - Adam Lawrence’s masterclass in facilitation @SG