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I’m a Strategic Product & Innovation Designer who's spent 8+ years navigating intersection of human needs, emerging tech (yes, AI/ML included), and business realities to create meaningful product and services. Think of me as a Cross-Disciplinary Designer who equally comfortable sketching a physical product, architecting a complex service blueprint, or prototyping a human-AI interaction.


My career has been a thrilling ride : a foundation in Industrial Design, advanced studies in Innovation Design Engineering (RCAxImperial)🎓, before jumping thru innovation consulting world and practical experience in project management . I've led diverse teams, wrestled with big budgets, and even patented a few wild ideas.

Currently I manage strategic design at AIRBUS ✈️, strategically growing Skywise to unlock the full power of data from every aircraft

If you're building something innovative and need someone who thrives on both the 'what if' and the 'how to,' let's connect! I’ll bring my curious heart, my critical thinking hat and and creative hands

Design philosophy

These are my guiding principles for every project.

Curiosity
I leads with curiosity, seeing every challenge as an opportunity to learn, reframe, and refine. I balances big-picture questioning with a simple curiosity on how things work? and ‘how I can make it better?
Thinking through makingRara balance when to think and when we build to think. I know when to put our heads down and start working with my hand. I brings ideas to life through sketches, quick prototypes, and hands-on making in the workshop.

CollaborationI believe that the best work comes from great collaboration. Every discipline brings unique skills and perspectives, and by working together, we achieve what none of us could alone. 
Strategic Bravery
Creating an impact and changing how things are done can be daunting and often meets resistance. I believe in approaching ambiguity and change with bravery and care, creating processes and outcome that enable transformation to happen- in form of the product and the people

When not working, I can be found...

📅 Q2/Q3 2025 Calendar
^{⬜ Q4 -Cust visit @Sydney
⬜ W2 Sept @ Jakarta
⬜ W1 Aug @Jakarta
⬜ W4 Jul- Art Jog @ Yogyakarta
✅ 21-30 Jun @ Toulouse/ Paris
✅19-20 Jun - Skywise UX event @ HCMC
✅ 24 Apr - Design leader meetup @SG
✅17-16 Apr - Innovation roundtable@SG
✅10-13 Apr - Adam Lawrence’s masterclass in facilitation @SG}