People-centric approaches
to algorithmic explainability
I co-authored a 70-page trendcasting report exploring how post-COVID behavioral shifts are shaping products, marketing, and services. The report outlines future scenarios driven by three key forces—lockdowns, economic turmoil, and infection fears—leading to 13 emerging trends. We also identified brand opportunities across activation, communication, and service innovation.
READ THE FULL REPORT ︎ HERE︎
THE CONTEXT
When Indonesia confirmed their first case of COVID-19 in March 2020, strict
precautions were swiftly enacted. We were collectively holding our breaths waiting to see how the situation unfolded, while the government announced the sweeping large-scale social restrictions (Pembatasan Sosial Berskala Besar, or PSBB).
After some three months in lockdown we are now planning and preparing for what comes after: the new Indonesian normal. A period of transition, disruption and adaption that like the previous three months, will bring about changes rarely before seen in modern history.
Although these are and will be challenging times, evidence demonstrate that
businesses that retain or increase investment emerge as winners at the other end when the economy recovers.
But how do we determine how to best go about pushing through?
At Wunderman Thompson Indonesia, we exist to inspire growth for ambitious brands. In this report, we will take you through the trends that have emerged or been accelerated since the pandemic which serves as manifestations of the changing needs; particularly throug the lenses of partial-lockdown, economic turmoil, and transmission avoidance. We believe that by understanding about the needs and values that have shifted. brands will be better equipped to best determine their next course of action.
THE PROCESS
Our trend forecasting methodology combines horizon scanning, in-depth desk research, and Google search analysis to identify weak signals and early indicators of change in consumer behavior post-COVID. We systematically cluster insights around macro drivers—such as lockdowns, economic disruption, and health anxieties—and use futures table to analyse how each trend affecting different sector of Wunderman Thompson’s client industry
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Building scenarios help us frame emerging trends and map their impact on products, marketing, and services. We also analyse how each trend affecting different sector of Wunderman Thompson’s client industry
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The process culminates in synthesizing insights into a comprehensive, visually engaging report that guides strategic decision-making for brands and giving our customers first-mover advantages.
When Indonesia confirmed their first case of COVID-19 in March 2020, strict
precautions were swiftly enacted. We were collectively holding our breaths waiting to see how the situation unfolded, while the government announced the sweeping large-scale social restrictions (Pembatasan Sosial Berskala Besar, or PSBB).
After some three months in lockdown we are now planning and preparing for what comes after: the new Indonesian normal. A period of transition, disruption and adaption that like the previous three months, will bring about changes rarely before seen in modern history.
Although these are and will be challenging times, evidence demonstrate that
businesses that retain or increase investment emerge as winners at the other end when the economy recovers.
But how do we determine how to best go about pushing through?
At Wunderman Thompson Indonesia, we exist to inspire growth for ambitious brands. In this report, we will take you through the trends that have emerged or been accelerated since the pandemic which serves as manifestations of the changing needs; particularly throug the lenses of partial-lockdown, economic turmoil, and transmission avoidance. We believe that by understanding about the needs and values that have shifted. brands will be better equipped to best determine their next course of action.
THE PROCESS
Our trend forecasting methodology combines horizon scanning, in-depth desk research, and Google search analysis to identify weak signals and early indicators of change in consumer behavior post-COVID. We systematically cluster insights around macro drivers—such as lockdowns, economic disruption, and health anxieties—and use futures table to analyse how each trend affecting different sector of Wunderman Thompson’s client industry
Building scenarios help us frame emerging trends and map their impact on products, marketing, and services. We also analyse how each trend affecting different sector of Wunderman Thompson’s client industry
The process culminates in synthesizing insights into a comprehensive, visually engaging report that guides strategic decision-making for brands and giving our customers first-mover advantages.
THE OUTCOME
70-Pages report generated
Distributed exclusively to 30+ strategic client
Leading to 2 new business valued over 2B+IDR
70-Pages report generated
Distributed exclusively to 30+ strategic client
Leading to 2 new business valued over 2B+IDR
Publication within 3 month
Young Designer Strike -August 2020
LIngkaran WNTT- July 2020
Gizalab : How COVID 19 changing our digital interactions
Young Designer Strike -August 2020
LIngkaran WNTT- July 2020
Gizalab : How COVID 19 changing our digital interactions
Watch the youtube Video!
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