Accelerated Future
Rethinking marketing, products and services for the new normalI co-authored 70 pages trendcasting report on how behavioural shift post COVID affecting product, marketing and services. The report building future scenario based on three-main drivers : lockdown, economic turnoil and fear of infections that leading 13 trends. We also map brand opportunity in activiation, communication and service innovation
Trend Contributed
Emotional Virtual Connection
Home Utopia
Experiential eating
DIY Citizen
Community Watch
Collective Solidarity
Eating well
Cross Impact Analysis
We also analyse how each trend affecting different sector of Wunderman Thompson’s client industry
Young Designer Strike -August 2020
LIngkaran WNTT- July 2020
Gizalab : How COVID 19 changing our digital interactions
Watch the youtube Video!
Responsibilities
Research l Horizon Scanning
Analysis l Futures Table, Cross-Impact Analysis
Writing l 7 out of 13 trends
Report Design l Visual design & data visualization
Research l Horizon Scanning
Analysis l Futures Table, Cross-Impact Analysis
Writing l 7 out of 13 trends
Report Design l Visual design & data visualization
2020 © Mirum Jakarta
Project Member : Larasati, Sasha Kohar, Lody Andrian,Kautsar Anggakara
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