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THE CONTEXT
Client’s studies found that many diabetics in Indonesia found challenges to adhering with their doctor-prescribed treatment, making it difficult for patients to improve their conditions. In efforts to address this issue, Novo Nordisk has created a Patient Support Program (PSP) that aims to assist patients in navigating their new lifestyle post-diagnosis.


THE APPROACH
Depth Interview & FGD
Greater Jakarta-based diabetic patients were recruited for focus group discussions and in-depth interviews surrounding their perception on diabetes, health, and lifestyle changes post-diagnosis

HCP Interview
Healthcare professionals were interviewed to gain an understanding of the epidemic from their points of view

Data triangulation
Additional data sources to triangulate the data points to identify growth opportunities. Including data analysis from the patient’s call centre







THE OUTCOME
Product and service iterations that takes into account the local nuances and needs, including message channel and communication style, that will work for for the Indonesian market.



Interview Recap Deck & Insight Video




Insight Zine
Living on the Edge
︎READ HERE︎

we create zine showcasing c ultural snippet on food and drinks misconception in Indonesia
Mini Exhibition
To truly immerse our global clients and project team, we're building a simulated warungexperience
that highlights just how easy it is to access unhealthy food options across Indonesia.


Final deliverables
6 Opportunity Areas, 6 Values Proposition, 11 Service Concepts
that tested on participant group in form of brochure concept that shared via chat application




2020 © Mirum Jakarta


CATEGORY
Service Design & Audit




SCOPE
Researcher
Synthesis
Workshop Facilitator
Exhibition designer


INVESTMENT
Undisclosed



DURATION
6 month



LOCATION
Jakarta, Copenhagen


TEAM
Leadership
Kautsar Anggakara

Project Manager
Sasha Kohar

Researcher
Larasati

Visual Design
Lody Andrian